The JoJé Story

From humble beginnings in a home kitchen.

Co-Founders and close friends John Abate and Jess Cerra (JoJé) are elite and professional athletes who share a passion for racing bicycles, being active in the outdoors, and a love for healthy, nutritious, and great tasting food.

Jess is a professional road cyclist and a private chef. As the founder of “Fit Food by Jess”, she prepares wholesome and nutritious meals for athletes, families,  sporting events, and catering. Jess’s innovative recipes and formulations are the foundation of our very first JoJé Bar flavors and have landed her on the pages of Triathlete Magazine as their regular nutrition contributor.

John has been road cycling and racing as an elite amateur, holding his Category 1 road license. When not on the bike, you can find John backpacking in the Sierra Mountains, practicing Yoga, and volunteering time within his local community of Encinitas, CA. John’s prior corporate experience as a Business Development Manager brings an emphasis in sales, marketing, and project management while guiding JoJé Bar towards a bright future!

While racing professionally, Jess was in need of an energy bar that would taste great and provide a complete nutrition source to train and compete at the highest level. The commercial energy bar market simply could not meet her demands for a bar that was easy to digest, gluten and dairy free, and delicious tasting. So Jess took to the kitchen over five years ago with a goal in mind: to make the most delicious tasting energy bar that is made from actual real food ingredients that offered a sustainable release of energy. Striking this perfect balance, JoJé Bar customers rely on our scientifically formulated recipes that allow a slow, sustained energy source so they feel less hungry and can train or power through their day on-the-go longer! JoJé Bars satisfy anyone – from high endurance activities and sports to everyday on the go meal supplements! Never any artificial additives or preservatives, just great taste and texture in every bite!

Simply put, JoJé Bars are the most delicious tasting bar that you will unwrap! 


John and Jess